The Coleman Company is an international leader in the innovation and marketing of well-known durable consumer products that are used all over the world. With a revenue of more than 200 million Euros in the EMEA region, the company encompasses 4 brands (Coleman, Campingaz, Sevylor, Aerobed) and offers a broad range of products sold through multiple retail channels.

For the EMEA headquarter in Hattersheim (Frankfurt area) we are looking for a
Category Manager (m/f) Gas & DIY – EMEA

Tasks and responsibilities

Owns Product & Brand Strategy for its categories driving profitable growth
Initiates and performs research, analysis and action planning to ensure appropriate Marketing Mix for its categories
Identifies and exploits market opportunities (new territories, new application areas) in order to maximize sales and profit
Ensures that pricing and profitability is in line with targets across EMEA
Contributes to EMEA Strategic Plan and Budget Development
Leads New Product Development and drives innovation
Generates consumer and customer insights
Develops a 3 to 5 year product road map for the business in line with strategic plan
Executes in close collaboration with R&D and other functions against this road map
Initiates Communication, Advertising and Promotion
Creates promotion strategies for its business. Contributes to plans and standards for advertising and product promotions
Initiates and directs efficient development of POS material (incl. Packaging and Catalogues) with the objective to generate synergies and consistency, reinforcing an appropriate brand image
Closely collaborates with the Brand & Communication department
Closely collaborates with EMEA markets and US headquarter
Acts convincingly and passionately as “owner” and “face” of the category
Generates passion and enthusiasm behind its initiatives
Is involved in strategic customer relationships and visits whenever appropriate
Leads one direct report, ensuring constant training and coaching in order to further develop required skills

Profile and competences

Bachelors degree in Marketing. MBA or equivalent is preferred
Minimum 4-6 years experience in International Marketing in well known Durables & / or FMCG companies, additional experience in Sales preferred
Internation experience required, i.e. part of career took place outside home country and is experienced working with different cultures
Meaningful experience in all Marketing Mix elements with focus on international Product Development and Communication
Excellent strategic and operational skills; a strong strategic thinker with the capacity to contribute to a comprehensive and visionary brand and marketing story who has proven to turn insights into action
Sophisticated analytical skills (incl. meaningful financial understanding) and presentation skills
Fluency in English is a must (company language); additional European languages are a plus

How to apply

Please send your CV, covering letter, relevant certificates (academic qualification, previous experience), salary expectation and earliest start date to: Coleman EMEA GmbH, attn.: Rainer Schaubach, Am Eisernen Steg 20, 65795 Hattersheim or via e-mail to:application@coleman.eu

Please find further information about our company and our products at www.coleman.eu , www.campingaz.com, www.sevylor-europe.com , www.aerobed.co.uk

Bitte geben Sie bei Ihrer Bewerbung folgende Referenznummer an: JD-500050